Shari Stiell-Quashie

Spring 2016

Ernest Hemingway and Alice Walker: Branding the Great American Writer discusses how Public Relations efforts have shaped the work of 20th century authors, Alice Walker and Ernest Hemingway through their respective stories The Color Purple and The Old Man and The Sea. The tactics of this field have created two of the most prominent literary figures of our time, writers who have both produced timeless works and summoned a global audience to pay close attention to their work. Understanding how this attention is garnered is vital to recognizing the way authorship is created, shaped, and consumed by the reading public.